A few years back, I convinced a conservative and thoughtful CEO, that it was time to take some bold action if we were going to make big moves within the company. We started at the core-the people, the culture. Before you look at this work, it’s worthwhile to take you back in time to illustrate that innovation and inspiration were all but dead! Just 5 years prior, the company built the most innovative technology that solved many water and energy problems on a global basis. Our IPO was a huge success with valuations that were very attractive.

But times got tough and morale dissipated. Realizing that things needed to change, we tried to inspire our teams with a lofty vision & mission , re-branding the entire company. Yet, the halls were eerily quiet, the walls were bare and people were afraid to take risks. So like anyone who takes their profession seriously, I delivered a novel idea to the CEO. “Let’s make a music video!”, where all of the employees are actors/dancers/extras. At first, I was laughed at and scolded about expenses by some. No one signed up to be a part of it except a few bold souls. After about a week of thoughtful consideration and a little persuasion, we hired choreographers, top notch producers and built a studio right in our warehouse. I’m proud to say that this project offered a revival of sorts- cultivating new ideas, attracting high quality talent and energizing the culture with a renewed sense of identity. And the best part, it was a lot of fun!

Click link to see video: http://bit.ly/BoldCreative